 2007 New Year’s Resolutions
Building a Superior Magazine for Equipment
Contractors and Industry Professionals
Compact Equipment would like to welcome our readers back for another new year of opportunity and fortune. The sun has set on 2006, but there’s already a cloud of prosperity hanging over 2007. Before the confetti and party hats started flying at CE headquarters (deep underground, somewhere under Northern Ohio), our staff had already made big plans for 2007. We dusted off our thinking caps and sat down to develop new ways to ensure our crew of readers would have the tools to navigate a whole new year of business.
 Supreme Market Analysis
Using the eyes, ears and brains of the equipment industry’s best experts (a Frankenstein of product specialists, marketing managers, association insiders and our readers), we’re aiming to create the supreme forum for tracking equipment market trends in 2007 — and how they will affect the construction, landscape and rental markets. In this issue (on page 14), we eye upcoming 2007 construction equipment sales trends with the help of the Association of Equipment Manufacturers (AEM). In February, Toro will help us detail the maturing compact utility loader market. In March, we will spearhead commercial truck development with the help of Dodge and GM. Our tentacles will be everywhere.
100 Percent Qualified Readership
By May of 2007, CE’s 75,000 readers will be 100 percent qualified. That means that our hard-working circulation department has made sure that each subscriber to our fine pub is a qualified professional that’s signed up to receive it. This means that our writing staff can communicate directly with a core group of experienced equipment contractors, rental owners, manufacturing companies, farmers, large estate owners and more. In 2007, we will get our readers more involved than ever before — professionals like Howard Urbine of Triple-U Investments in Quarryville, Pa., who writes us nearly every month to be included in our Sound Off column (page 12 of this issue). Let your voice be heard by sending us your letters, faxes, e-mails, opinions, praises, dislikes, and especially your insight into owning and operating equipment.
Building a Better Periodical
Redesigned departments, cutting-edge articles, entertaining copy, seasonal special issues — 2007 will be packed to the gills with outstanding visual and editorial improvements. April and August will see special large estate owner focuses, while September will bring the chilly snow issue. Departments like Product Profiles, Rental Center and News will be revamped — along with our patented Industry Showcases (where we summarize products, specs and prices). We will double our efforts to triple-check facts, cut spin and give a well balanced industry-wide perspective. We will surf the ebb and flow of the small equipment world and fish out the latest breeds of machine innovation. For the next 12 months, we promise to equip your crew to cruise into a new year of success.
Keith Gribbins
Managing Editor
kgribbins@benjaminmedia.com
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